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Approccio al mercato cinese del turismo (Approaching the Chinese tourism market)

Author

Listed:
  • Tiziano Bursi
  • Giovanna Galli

Abstract

The outbound Chinese tourism market is relatively recent. The purpose of this work is to draw attention on this phenomenon and its characteristics. Specific attention is devoted to identify the future opportunities connected and the critical issues related to the definition of a strategy for attracting this type of tourists in Italy.

Suggested Citation

  • Tiziano Bursi & Giovanna Galli, 2018. "Approccio al mercato cinese del turismo (Approaching the Chinese tourism market)," Department of Economics 0135, University of Modena and Reggio E., Faculty of Economics "Marco Biagi".
    • Handle: RePEc:mod:depeco:0135
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    More about this item

    Keywords

    Tourist flows; tour operators;

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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