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Публічний Маркетинг З Орієнтацією На Потреби Суспільства
[Public Marketing with a Focus on the Needs of Society]

Author

Listed:
  • Darina Kalinichenko

    (Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics)

Abstract

Статтю присвячено теоретичному обґрунтуванню сутності публічного маркетингу та вивченню його впливу на взаємодію державних організацій із суспільством. На основі аналізу, узагальнення й систематизації наукових джерел висвітлено основні теоретичні аспекти взаємодії публічних організацій с приватними підприємствами та суспільством. The article is devoted to the theoretical substantiation of the essence of public marketing and its impact on the interaction of state organizations and society. On the basis of analysis, generalization and systematization of scientific sources, the main theoretical aspects of the interaction of public organizations with private enterprises and society are highlighted.

Suggested Citation

  • Darina Kalinichenko, 2017. "Публічний Маркетинг З Орієнтацією На Потреби Суспільства [Public Marketing with a Focus on the Needs of Society]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(11(28)), pages 4021-4024, November.
    • Handle: RePEc:pos:journl:28-3
    DOI: 10.22178/pos.28-10
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    More about this item

    Keywords

    public marketing; public needs; state marketing; management; social marketing; economics; marketing tools.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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