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Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse

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Abstract

Carrying out a marketing operation on a territory means to define the conceptual instruments and acts in order to connect the demand of the territory to its offer; such action has the function to define a geographic area in relation to the expectations and the needs expressed by the demand, both internal and external.Marketing aims at arousing the interest of those who are actively involved in the "territory" system and at specifying which strategies must be put into effect in order to acquire new customers and in order to satisfy their needs. This working paper proposes a model of analysis related to the value resources of the territory which need to be worked on, and that is:-the space, the places, the events;-the infrastructures and the equipment, general and specific;-the proposed activities, entertainment, culture, sport and events;-the various subject-actors.

Suggested Citation

  • Gian Franco Corio, 2005. "Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse," CERIS Working Paper 200508, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
    • Handle: RePEc:csc:cerisp:200508
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    More about this item

    Keywords

    Marketing; Territory; Regional Analysis; Development Planning and Policy;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • O20 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - General

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