Higher Education Student Choice Influencing Factors
AbstractMaking the decision to invest in your own higher education is extremely complex as higher education has an essential role in the professional formation. Understanding higher education as a knowledge acquisition and formation process, it must be emphasized that the providers within this process aim mainly at satisfying at a high level the needs of the consumers (Vrontis Demetris, et al., 2007, p.980). Nonetheless, higher education institutions have been confronted lately with the decrease in the number of students, and thus knowing the factors that influence the students' decision making process represents a useful source of information for academic management with a view to adopting some optimal decisions regarding the attraction and retention of students.
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Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management.
Volume (Year): 2 (2012)
Issue (Month): 2 (June)
Contact details of provider:
Web page: http://holisticmarketingmanagement.ro
influencing factors; choice process; student; university;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
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