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The Unfolding Analysis for Symbolic Objects Based on the Example of the External Car Advertisement Evaluation

Author

Listed:
  • Zaborski Artur

    (1 Wroclaw University of Economic and Business, Wroclaw, Poland)

  • Pełka Marcin

    (2 Wroclaw University of Economic and Business, Wroclaw, Poland)

Abstract

Multidimensional unfolding allows representing both columns (e.g. products, services) and rows (e.g. customers) of the preference matrix on the same low-dimensional map (usually it’s a two or three-dimensional map). The main aim of the paper was to propose how to perform unfolding analysis for symbolic objects.

Suggested Citation

  • Zaborski Artur & Pełka Marcin, 2023. "The Unfolding Analysis for Symbolic Objects Based on the Example of the External Car Advertisement Evaluation," Econometrics. Advances in Applied Data Analysis, Sciendo, vol. 27(4), pages 15-28, December.
    • Handle: RePEc:vrs:eaiada:v:27:y:2023:i:4:p:15-28:n:2
    DOI: 10.15611/eada.2023.4.02
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    References listed on IDEAS

    as
    1. Groenen, P.J.F. & Winsberg, S. & Rodriguez, O. & Diday, E., 2006. "I-Scal: Multidimensional scaling of interval dissimilarities," Computational Statistics & Data Analysis, Elsevier, vol. 51(1), pages 360-378, November.
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    More about this item

    Keywords

    symbolic data analysis; unfolding analysis; preference measurement; car advertisements;
    All these keywords.

    JEL classification:

    • C59 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Other
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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