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Enhancing Revisit Intention Through Emotions and Place Identity: A Case of the Local Theme Restaurant

In: Culture and Tourism in a Smart, Globalized, and Sustainable World

Author

Listed:
  • Alexander M. Pakhalov

    (Lomonosov Moscow State University)

  • Liliya M. Dosaykina

    (Lomonosov Moscow State University)

Abstract

Food tourism is a unique segment of tourism that contributes to the development of tourist destinations. Recent researches show that local food experience can positively affect trip satisfaction, revisit intention, and destination’s attractiveness. However, there is still a lack of research focusing on the relationship between experience of regional theme restaurants and destination’s place identity. Our study aims to examine the relationships among tourist experience, emotions, and behavioral intentions based on a case of the local-specific theme restaurant Zaboi (“Coalface”) located in Kemerovo, Russia’s largest coal-mining region. Research design is based on a combination of a content analysis of online reviews and a visitors’ survey followed by regression analysis. We focus on various aspects of visitor emotions, behavioral intentions, and relationships between visitor experiences and place identity. In line with previous studies, our results confirm a significant positive relationship between emotions and revisit intention. In addition, our results provide new evidence on the role of place identity in shaping visitors’ emotions. The authentic coal-mining theme provokes a positive emotional response for both tourists and local residents. This response, in turn, is positively associated with intentions to revisit and to recommend.

Suggested Citation

  • Alexander M. Pakhalov & Liliya M. Dosaykina, 2021. "Enhancing Revisit Intention Through Emotions and Place Identity: A Case of the Local Theme Restaurant," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 661-672, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-72469-6_43
    DOI: 10.1007/978-3-030-72469-6_43
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    More about this item

    Keywords

    Revisit intention; Emotions; Place identity; Theme restaurants; Tourist experience; Experience marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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