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The Impact Of Innovativeness, Entrepreneurial, Market, And Learning Orientation On Business Performance

Author

Listed:
  • Helena Šlogar

    (Libertas International University Zagreb)

  • Ivo Andrijanić

    (Libertas International University Zagreb)

Abstract

The purpose of this research was to establish whether there is a positive impact between entrepreneurial orientation and innovativeness, market orientation and innovativeness, and learning orientation and innovativeness in companies. The research also sought to define the specific elements in the orientations that impact innovativeness and business performance. The data was collected by a survey of a sample of 303 Croatian companies.The results of multiple regression showed that entrepreneurial orientation has a positive impact on innovativeness and business performance. Similarly, this research indicated that market orientation has a positive impact on innovativeness and business performance. As proposed in the hypothesis, this study found that learning orientation has a positive impact on innovativeness and business success. After the completion of this research, both practical and theoretical contribution are provided.

Suggested Citation

  • Helena Šlogar & Ivo Andrijanić, 2023. "The Impact Of Innovativeness, Entrepreneurial, Market, And Learning Orientation On Business Performance," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 74(1), pages 3-33.
    • Handle: RePEc:hde:epregl:v:74:y:2023:i:1:p:3-33
    DOI: 10.32910/ep.74.1.1
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    More about this item

    Keywords

    Innovativeness; entrepreneurial orientation; market orientation; learning orientation; business performance;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

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