Advanced Search
MyIDEAS: Login to save this article or follow this journal

Qualitative Marketing Research Through Usability Testing

Contents:

Author Info

  • Orzan Mihai

    ()
    (Academia de Studii Economice, Facultatea de Marketing, Bucuresti)

  • Orzan Gheorghe

    ()
    (Academia de Studii Economice, Facultatea de Marketing, Bucuresti)

  • Stanculescu Anca-Maria

    ()

Abstract

Usability is an attribute of any good product, just as its functionality. It refers mainly to the utility of a product for its indented users, as well as to its ease of use. And whilst a correct functionality is critical for the commercial success of any product, its value comes through the human needs that it fulfills, which is determined through various marketing research techniques. In parallel, the IT&C community has developed in the last two decades its own type of research, called usability testing, used mainly to evaluate interface ease of use and all usability problems associated with.software products. This article aims at finding the right place for usability testing and usability professionals in the marketing community, as well as drawing a wider picture, from a marketing research perspective, on one of the most popular topics in IT&C community for the benefit of marketing scholars and professionals.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/190.pdf
Download Restriction: no

Bibliographic Info

Article provided by University of Oradea, Faculty of Economics in its journal The Journal of the Faculty of Economics - Economic.

Volume (Year): 4 (2008)
Issue (Month): 1 (May)
Pages: 1038-1042

as in new window
Handle: RePEc:ora:journl:v:4:y:2008:i:1:p:1038-1042

Contact details of provider:
Postal: Universitatii str. 1, Office F209, 410087 Oradea, Bihor
Phone: +40259408799
Fax: 004 0259 408409
Email:
Web page: http://anale.steconomiceuoradea.ro/
More information through EDIRC

Related research

Keywords: usability; marketing; marketing research; computer human interaction; qualitative research;

Find related papers by JEL classification:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:4:y:2008:i:1:p:1038-1042. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Catalin ZMOLE).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.