Economics for marketing revisited
AbstractThis paper aims to provide evidence supporting the following: that recent theoretical, empirical and methodological advances in microeconomics are decisive to the progress of marketing science. That such a notion is not yet mainstream and uncontroversial, we contend, is more due to insufficient knowledge dissemination and outdated perceptions about irreconcilable differences between economists and psychologists than to lack of intrinsic value or cognitive appeal. Evidence is provided by describing these advances in a concise manner, showing how they can contribute to tackle complex marketing issues and providing examples from published matter in which this contribution already takes place.
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Bibliographic InfoPaper provided by University of Evora, CEFAGE-UE (Portugal) in its series CEFAGE-UE Working Papers with number 2007_02.
Length: 10 pages
Date of creation: 2007
Date of revision:
Marketing Science; Economic Psychology; Behavioral Economics; Experimental Economics;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists
This paper has been announced in the following NEP Reports:
- NEP-ALL-2007-12-01 (All new papers)
- NEP-CBE-2007-12-01 (Cognitive & Behavioural Economics)
- NEP-EXP-2007-12-01 (Experimental Economics)
- NEP-HPE-2007-12-01 (History & Philosophy of Economics)
- NEP-KNM-2007-12-01 (Knowledge Management & Knowledge Economy)
- NEP-MKT-2007-12-01 (Marketing)
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