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Service Qualitymeasurementon Education Services Marketing And Relationshipbetween Perceived Service Qualityand Studentsatisfaction

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Author Info
Abdullah Okumus
Adnan Duygun () (Istabul University)
Abstract

Nowadays, quality education is one of the main subjects that have to be dwelled on. For quality education, students’expectations and perceptions that take education should be understood. Thus, expectations can be responded and perceived quality related to education services that were taken, could increases. In literature, perceived service quality is defined as the difference between expected service and perceived service. The main purpose in this study is to determine perceived education service quality by students who take education and also the relationship between perceived education service quality and satisfaction. At the end of this study, it is found that there was a difference between expected service and perceived service and a positive relation between perceived service quality and customer satisfaction.

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File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2008-2/2008_02_02.pdf
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Publisher Info
Article provided by Anadolu University in its journal Anadolu University Journal of Social Sciences.

Volume (Year): 8 (2008)
Issue (Month): 2 (December)
Pages: 17-38
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Handle: RePEc:and:journl:v:8:y:2008:i:8:p:17-38

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Related research
Keywords: Education services marketing; service quality; SERVQUAL; satisfaction;

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
L89 - Industrial Organization - - Industry Studies: Services - - - Other

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This page was last updated on 2009-11-22.


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