A Compared Analisys of the Business Environment in the European Union and the USA from the Marketing Point of View
AbstractThe challenges that companies are forced to face are becoming more and more complex, making the global business environment to be highly dynamic. Both the United States and the European Union are two of the most attractive markets in the world each having its own advantages and disadvantages, but offering, at the same time, the maximum chance of success for those companies who understand that an detailed analysis on the business environment is essential. In this context, a holistic view of the environment in which companies operate is no longer considered a luxury, a privilege of the multinational companies, but rather a necessity for development. The partnership between the two entities cannot be ignored, offering in terms of the practice and the theory of marketing, the latest innovations, complex markets and obviously the indisputable advantage of experience.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest in its journal Knowledge Horizons - Economics.
Volume (Year): 6 (2014)
Issue (Month): 2 (June)
Business environment; compared marketing; competitiveness;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adi Sava).
If references are entirely missing, you can add them using this form.