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Rethinking The Prevention Innovation In The Hispanic Culture

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  • MOLDOVAN, Mihaela
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    Abstract

    In 1997, due to high rates of diabetes and increasing treatment and management costs, the Centers for Disease Control and Prevention (CDC) introduced the largest national campaign to prevent diabetes. Despite the wide availability and accessibility of campaign materials and information, Hispanics still lack awareness and knowledge about healthy behaviors to prevent diabetes and fail to adopt physical activity and healthy eating habits as part of their daily routine. This proposal will focus on the re-invention and re-introduction of the health fair and other demonstrations as health promotion resources in areas with large number of Hispanic population. This report will highlight a hypothetical health campaign among Hispanics. The diffusion of innovations theory will serve as the foundation for developing this campaign.

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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/5/6.pdf
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    Bibliographic Info

    Article provided by Holistic Marketing Management in its journal Holistic Marketing Management.

    Volume (Year): 2 (2012)
    Issue (Month): 1 (May)
    Pages: 25-33

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    Handle: RePEc:hmm:journl:v:2:y:2012:i:1:p:25-33

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    Web page: http://holisticmarketingmanagement.ro

    Related research

    Keywords: diffusion of innovation; social change; hispanic culture; health fair;

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