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Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -

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  • EDU, Tudor
  • NEGRICEA, Costel

Abstract

The mandatory car insurance market is becoming a significant one in value and a highly competitive one. Every individual and organization owning a vehicle must pay the yearly mandatory car insurance. In this paper we aimed to identify marketing approaches used by companies offering mandatory car insurance services in Romania.The main conclusion of this study is that the mandatory car insurance companies which are active in Romania make use of a tremendous number of marketing strategies and tactics covering a broad spectrum of aspects beginning with the environment screening and ending with the company adaptation to the peculiarities of the market.

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File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/6/4.pdf
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Bibliographic Info

Article provided by Holistic Marketing Management in its journal Holistic Marketing Management.

Volume (Year): 2 (2012)
Issue (Month): 2 (June)
Pages: 29-40

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Handle: RePEc:hmm:journl:v:2:y:2012:i:2:p:29-40

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Web page: http://holisticmarketingmanagement.ro

Related research

Keywords: Marketing; secondary data; insurance companies; Romania;

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  1. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
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