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Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy

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  • Răzvan Zaharia

    ()
    (Academy of Economic Studies, Bucharest, Romania)

  • Emanuela Maria Avram

    (Academy of Economic Studies, Bucharest, Romania)

  • Raluca Cristina Eftimie

    (Academy of Economic Studies, Bucharest, Romania)

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    Abstract

    The purpose of this paper is highlighting the bi-univocal relationship between the development of the Marketing Higher Education and the design of knowledge-based economy. On one hand, marketing science needs to incorporate the principles and the mentality of the knowledge based economy in order to develop itself separately from other socio-economic sciences and, on the other hand, knowledge-based economy needs to incorporate marketing techniques and philosophy to enhance economic relations in human communities, based not only on technology but primarily on the needs, expectations and aspirations of the people. Starting from an analysis of the state of art of the concept of knowledge-based economy and from an analysis of the current developmental stage of marketing science, particularly in Romania, this paper will highlight the strong links between those two areas and multiple interferences between them. The paper will also develop a conceptual model to emphasize these relationships.

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    Bibliographic Info

    Article provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.

    Volume (Year): 13 (2011)
    Issue (Month): 30 (June)
    Pages: 437-447

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    Handle: RePEc:aes:amfeco:v:13:y:2011:i:30:p:437-447

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    Postal: 6 ROMANA PLACE, 70167 - BUCHAREST
    Phone: 0040-01-2112650
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    Web page: http://amfiteatrueconomic.ase.ro/
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    Related research

    Keywords: knowledge based economy; marketing; marketing higher education; macro-marketing; Romania;

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    References

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    1. World Bank, 2003. "Lifelong Learning in the Global Knowledge Economy : Challenges for Developing Countries," World Bank Publications, The World Bank, number 15141, October.
    2. Ion Popa & Cosmin Dobrin, 2007. "Knowledge society features," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 77-86, June.
    3. Eduard Dinu & Cristina Curea, 2007. "Key success factors in the knowledge economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 163-166, June.
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