Lighthouse's Strategic Dilemmas
AbstractThis case concerns a small business at a tipping point in the owner's life cycle immediately before the global financial crisis hit. Students should be able to identify a number of areas where the company can improve its strategy in a highly competitive industry. The case is geared towards college juniors or seniors and can be taught in a one to two hour class. Although the case takes place in the U.S., the basic concepts and problems presented in the case are applicable to many areas of business and many countries.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 53350.
Date of creation: 01 Dec 2013
Date of revision:
Publication status: Published in International Journal of Business Knowledge and Innovation in Practice 1.1(2013): pp. 1-7
Product life cycle; entrepreneur; small business; medical real estate;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
This paper has been announced in the following NEP Reports:
- NEP-ALL-2014-02-08 (All new papers)
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