The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia
AbstractThis paper is focused on hotel customers' internal and external satisfaction. Some previous studies had only focused on the customers' external satisfaction and only a few studies had managed to link between the two variables. The study also looked into factors which may act as internal variables such as the employer-employee relationship, employee relationship as well as employee- customer relationship. As for the external variables, these may involve looking into other aspects of satisfaction, such as customer satisfaction towards the service and facilities provided by the hotel. The main focus of the study was to view the relationship between the customers' intrinsic satisfaction with the customers' external satisfaction and the factors which may influence the customers. The data had been randomly gathered from 120 samples by questionnaire distribution among hotel guests and employees in Kuala Lumpur, Port Dickson, Penang, Trengganu and Kota Kinabalu. Overall, this study had managed to uncover the factors which influenced customers' internal and external satisfaction and also discovered possible relationship between the two types of satisfaction.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 42167.
Date of creation: 2012
Date of revision:
Publication status: Published in International Journal of Economics Business and Management Studies 1.1(2012): pp. 22-29
Employee Satisfaction; Customer Satisfaction; Service Quality; Service; Hotel Industry; Internal Factors; External Factors;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-11-03 (All new papers)
- NEP-MKT-2012-11-03 (Marketing)
- NEP-SEA-2012-11-03 (South East Asia)
- NEP-TUR-2012-11-03 (Tourism Economics)
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