Report NEP-MKT-2012-11-03This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Empen, Janine & Glauben, Thomas & Loy, Jens-Peter, 2012. "Spatial Retail Pricing Strategies For Beer In Germany," 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 137150, German Association of Agricultural Economists (GEWISOLA).
- Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish, 2012. "Advertising value of mobile marketing through acceptance among youth in Karachi," MPRA Paper 42239, University Library of Munich, Germany.
- Ghouri, AM & Saleem, F & Malik, A, 2012. "Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance," MPRA Paper 42168, University Library of Munich, Germany.
- Elsen, M., 2012. "Thin and thicker slices: How advertising effectiveness depends on exposure duration," Open Access publications from Tilburg University urn:nbn:nl:ui:12-5637284, Tilburg University.
- Covadonga Gijón Tascón & Teresa Garín-Muñoz, & Teodosio Pérez-Amaral, 2012. "Satisfaction and protection of individual mobile telecommunications consumers," Documentos de Trabajo del ICAE 2012-21, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Análisis Económico.
- Matteo Maria Galizzi & Christian Garavaglia, 2012. "Probably Not the Best Lager in the World: Effect of Brands on Consumers’ Preferences in a Beer Tasting Experiment," LIUC Papers in Economics 254, Cattaneo University (LIUC).
- Andrea Mangani, 2011. "Italian print magazines and subscription discounts," Discussion Papers 2011/132, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
- Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
- Francine Espinoza Petersen, 2012. "When do consumers indulge in luxury? Emotional certainty signals when to indulge to regulate affect," ESMT Research Working Papers ESMT-12-06, ESMT European School of Management and Technology.
- Muhammad, Danish & Azam, Rehan & Syed Akbar, Suleman, 2012. "Globalization and culture a study of purchase behavior," MPRA Paper 42234, University Library of Munich, Germany.
- Yunus, NKY, 2012. "The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia," MPRA Paper 42167, University Library of Munich, Germany.
- Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ri?ardas Zitikis, 2012. "Integration-segregation decisions under general value functions:"Create your own bundle — choose 1, 2, or all 3!"," Documents de travail du Centre d'Economie de la Sorbonne 12057, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.