Report NEP-MKT-2012-11-03This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Empen, Janine & Glauben, Thomas & Loy, Jens-Peter, 2012. "Spatial Retail Pricing Strategies For Beer In Germany," 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012, German Association of Agricultural Economists (GEWISOLA) 137150, German Association of Agricultural Economists (GEWISOLA).
- Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish, 2012. "Advertising value of mobile marketing through acceptance among youth in Karachi," MPRA Paper 42239, University Library of Munich, Germany.
- Ghouri, AM & Saleem, F & Malik, A, 2012. "Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance," MPRA Paper 42168, University Library of Munich, Germany.
- Elsen, M., 2012. "Thin and thicker slices: How advertising effectiveness depends on exposure duration," Open Access publications from Tilburg University, Tilburg University urn:nbn:nl:ui:12-5637284, Tilburg University.
- Covadonga Gijón Tascón & Teresa Garín-Muñoz, & Teodosio Pérez-Amaral, 2012. "Satisfaction and protection of individual mobile telecommunications consumers," Documentos de Trabajo del ICAE, Universidad Complutense de Madrid, Facultad de Ciencias EconÃ³micas y Empresariales, Instituto Complutense de AnÃ¡lisis EconÃ³mico 2012-21, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Análisis Económico.
- Matteo Maria Galizzi & Christian Garavaglia, 2012. "Probably Not the Best Lager in the World: Effect of Brands on Consumers’ Preferences in a Beer Tasting Experiment," LIUC Papers in Economics, Cattaneo University (LIUC) 254, Cattaneo University (LIUC).
- Andrea Mangani, 2011. "Italian print magazines and subscription discounts," Discussion Papers, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy 2011/132, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
- Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
- Francine Espinoza Petersen, 2012. "When do consumers indulge in luxury? Emotional certainty signals when to indulge to regulate affect," ESMT Research Working Papers, ESMT European School of Management and Technology ESMT-12-06, ESMT European School of Management and Technology.
- Muhammad, Danish & Azam, Rehan & Syed Akbar, Suleman, 2012. "Globalization and culture a study of purchase behavior," MPRA Paper 42234, University Library of Munich, Germany.
- Yunus, NKY, 2012. "The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia," MPRA Paper 42167, University Library of Munich, Germany.
- Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ri?ardas Zitikis, 2012. "Integration-segregation decisions under general value functions:"Create your own bundle — choose 1, 2, or all 3!"," Documents de travail du Centre d'Economie de la Sorbonne, UniversitÃ© PanthÃ©on-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne 12057, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.