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Street Markets Influencing Consumer Behavior in Urban Habitat

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Author Info
Rajagopal () (Tecnológico de Monterrey, Campus Ciudad de México)

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Abstract

This study explores the influence of street markets in urban geo-demographic settings and analyzes vending patterns with ethnic values enhancing the consumer satisfaction. Interrelationship among urban dwellers, marketplace ambiance, and conventional shopping wisdom of customers and interactive customer relations are also addressed in the study based on empirical survey. Research on street markets is very limited though some studies are available on street vendors with focus on spatial planning, political interventions, and legal rights. This study on street markets contributes significantly to the existing literature in reference to shopping behavior and perceptional values of urban consumers..

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File URL: http://alejandria.ccm.itesm.mx/egap/documentos/2009-03-MKT.pdf
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Publisher Info
Paper provided by Tecnológico de Monterrey, Campus Ciudad de México in its series Marketing Working Papers with number 2009-03-MKT.

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Date of creation: Aug 2009
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Handle: RePEc:ega:wpaper:200903

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Web page: http://www.ccm.itesm.mx/egap/
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Related research
Keywords: Street markets; consumer behavior; ethnic markets; sales differentiation; market attractiveness; consumer satisfaction;

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
O18 - Economic Development, Technological Change, and Growth - - Economic Development - - - Regional, Urban, and Rural Analyses
R12 - Urban, Rural, and Regional Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)

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This page was last updated on 2009-11-7.


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