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Street Markets Influencing Consumer Behavior in Urban Habitat

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  • Rajagopal

    () (Tecnológico de Monterrey, Campus Ciudad de México)

Abstract

This study explores the influence of street markets in urban geo-demographic settings and analyzes vending patterns with ethnic values enhancing the consumer satisfaction. Interrelationship among urban dwellers, marketplace ambiance, and conventional shopping wisdom of customers and interactive customer relations are also addressed in the study based on empirical survey. Research on street markets is very limited though some studies are available on street vendors with focus on spatial planning, political interventions, and legal rights. This study on street markets contributes significantly to the existing literature in reference to shopping behavior and perceptional values of urban consumers..

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File URL: http://alejandria.ccm.itesm.mx/egap/documentos/2009-03-MKT.pdf
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Bibliographic Info

Paper provided by Tecnológico de Monterrey, Campus Ciudad de México in its series Marketing Working Papers with number 2009-03-MKT.

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Date of creation: Aug 2009
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Handle: RePEc:ega:wpaper:200903

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Web page: http://www.ccm.itesm.mx/egap/
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Related research

Keywords: Street markets; consumer behavior; ethnic markets; sales differentiation; market attractiveness; consumer satisfaction;

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