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L'instrumentalisation des valeurs:une ressource stratégique pour l'entreprise?La démarche du groupe Fournier

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Author Info
Samuel Mercier () (IAE Dijon - LATEC/FARGO)

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Abstract

Cet article s'intéresse au phénomène d'instrumentalisation des valeurs fondamentales de l'entreprise comme force d'homogénéisation. Ce besoin semble répondre à la nécessité de construire une identité sociale. La démarche du groupe Fournier est explicitée dans le cadre d'une approche "Ressources". L'analyse des conditions de réussite de cette démarche met en évidence la nécessité pour l'entreprise de parvenir à maintenir une cohérence d'ensemble de sa politique générale et de réduire l'inévitable tension entre l'idéal et le réel.

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File URL: http://www.u-bourgogne.fr/LEG/WP/1001001.pdf
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Publisher Info
Paper provided by Université de Bourgogne - Latec/Fargo (Research center in Finance,organizational ARchitecture and GOvernance) in its series Working Papers FARGO with number 1001001.

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Length: 20 pages
Date of creation: Oct 2000
Date of revision:
Publication status: published in Gestion, vol.26, n°2, été 2001, p.12-18.
Handle: RePEc:dij:wpfarg:1001001

Note: article publié dans Gestion, vol.26, n°2, été 2001, p. 12-18.
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Postal: 2 Bd Gabriel, BP 26611, 21066 Dijon Cedex, France
Phone: +33(0)380395435
Fax: +33(0)380395488

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Postal: Gérard Charreaux, Fargo-Latec, Université de Bourgogne 2 Bd Gabriel, BP 26611, 21066 Dijon Cedex, France

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Related research
Keywords: valeurs; ressources; culture;

Find related papers by JEL classification:
J59 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Other
M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Social Responsibility

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This page was last updated on 2009-12-13.

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