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The Way to Victory-Using Military Strategies in Business Situations

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  • Bogdan Cernat-Gruici

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    (Bucharest University of Economics, Romania)

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    Abstract

    As military strategy preceded firm strategy, it is natural to state that firm strategy took the majority of its main concepts from the military. Nowadays, the business environment plays an important role in adopting strategic decisions. This implies that in the center of a company’s view, competition stands for one of the important factors. The interactions between economic agents become more and more intense, leading to firm cooperation, strategic partnerships, firm cluster and firm networks. However, there are also many ways for companies to engage in conflict. For some companies the most suitable approach to conflict is the attack. I considered a company from the mobile telecommunication sector in Romania and showed how applied military techniques can improve the company’s performance.

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    Bibliographic Info

    Article provided by Department of International Business and Economics from the Academy of Economic Studies Bucharest in its journal Romanian Economic Journal.

    Volume (Year): 11 (2008)
    Issue (Month): 29 ((3))
    Pages: 99-115

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    Handle: RePEc:rej:journl:v:11:y:2008:i:29:p:99-115

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    Related research

    Keywords: company warfare; firm strategy; military strategy; aggressive behaviour;

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