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The Way to Victory-Using Military Strategies in Business Situations

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Author Info
Bogdan Cernat-Gruici () (Bucharest University of Economics, Romania)
Abstract

As military strategy preceded firm strategy, it is natural to state that firm strategy took the majority of its main concepts from the military. Nowadays, the business environment plays an important role in adopting strategic decisions. This implies that in the center of a company’s view, competition stands for one of the important factors. The interactions between economic agents become more and more intense, leading to firm cooperation, strategic partnerships, firm cluster and firm networks. However, there are also many ways for companies to engage in conflict. For some companies the most suitable approach to conflict is the attack. I considered a company from the mobile telecommunication sector in Romania and showed how applied military techniques can improve the company’s performance.

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File URL: http://www.rejournal.eu/JE_29_continut_jurnalul_economic_3_2008.pdf
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Article provided by Department of International Business and Economics from the Academy of Economic Studies Bucharest in its journal Romanian Economic Journal.

Volume (Year): 11 (2008)
Issue (Month): 29 ((3))
Pages: 99-115
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Handle: RePEc:rej:journl:v:11:y:2008:i:29:p:99-115

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Related research
Keywords: company warfare; firm strategy; military strategy; aggressive behaviour;

Find related papers by JEL classification:
D74 - Microeconomics - - Analysis of Collective Decision-Making - - - Conflict; Conflict Resolution; Alliances
L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
M21 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - Business Economics
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

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This page was last updated on 2009-11-30.

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