IDEAS home Printed from https://ideas.repec.org/a/beo/ekidpr/y2021i43p31-43.html
   My bibliography  Save this article

Uticaj Pandemije Kovid-19 U Republici Srbiji Na Kupovne Odluke Potrošača U E-Trgovini (The Impact Of E-Commerce On Consumer Decisions Caused By The Covid-19 Pandemic In The Republic Of Serbia)

Author

Listed:
  • Marija Kovačević
  • Goran Petković

Abstract

Uticaj pandemije Kovid-19 (COVID-19) odrazio se na promene u ponašanju potrošača prilikom kupovine. Prilagođavanje novonastaloj situaciji i traženje rešenja za opstanak u svakom smislu, bilo je neizbežno. Pod uticajem Kovid-19, došlo je do poremećaja u lancima snabdevanja. Blaga nestabilnost u snabdevanju prodavnica u Srbiji, mada daleko manje nego u drugim zemljama, a zatim i vanredno stanje izazvano pandemijom Kovid-19, zatvorene prodavnice i nemogućnost kupovine, uslovilo je preteranu zabrinutost i paniku potrošača. Usledilo je gomilanje zaliha nepotrebnih proizvoda zbog bojazni da će nove mere biti donete. Ovakvo stanje dovelo je do promene navika u ponašanju potrošača tokom kupovine, pa je značajno istražiti uticaj COVID-19 na promene navika potrošača u odnosu na period pre pandemije COVID-19. Prikazani su rezultati istraživanja na osnovu onlajn uzorka od 179 ispitanika.

Suggested Citation

  • Marija Kovačević & Goran Petković, 2021. "Uticaj Pandemije Kovid-19 U Republici Srbiji Na Kupovne Odluke Potrošača U E-Trgovini (The Impact Of E-Commerce On Consumer Decisions Caused By The Covid-19 Pandemic In The Republic Of Serbia)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 43, pages 31-43, December.
    • Handle: RePEc:beo:ekidpr:y:2021:i:43:p:31-43
    as

    Download full text from publisher

    File URL: https://www.ekof.bg.ac.rs/journals/eip/43/03.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    KOVID-19; e-trgovina; potrošači; kupovina;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:beo:ekidpr:y:2021:i:43:p:31-43. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Goran Petrić (email available below). General contact details of provider: https://edirc.repec.org/data/efbeoyu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.