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Factors affecting hotel selection: Greek customers' perception

Author

Listed:
  • Soulidou, Afroditi K.
  • Karavasilis, George I.
  • Vrana, Vasiliki G.
  • Kehris, Evangelos C.
  • Theocharidis, Anastasios-Ioannis T.
  • Azaria, Alberto H.

Abstract

Selection of hotel is of high priority and significance for tourists and entails a complicated decision-making process. The paper aims at identifying the most significant hotel selection factors taken into account by Greek customers. An empirical research study was conducted using an online survey. Ten factors identified by literature review included in the investigation. The findings indicate that Cleanliness is the most important factor in the selection of accommodation, followed by Price and Staff. Considering the priorities of tourists, hotel managers may design more effectively their segmentation, targeting and positioning strategy to ensure that their offerings match the needs and wants of their guests.

Suggested Citation

  • Soulidou, Afroditi K. & Karavasilis, George I. & Vrana, Vasiliki G. & Kehris, Evangelos C. & Theocharidis, Anastasios-Ioannis T. & Azaria, Alberto H., 2018. "Factors affecting hotel selection: Greek customers' perception," MPRA Paper 98937, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:98937
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    References listed on IDEAS

    as
    1. Petra Zabukovec Baruca & Žana Civre, 2012. "How do guests choose a hotel?," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 5(1), pages 75-84.
    2. Chatzigeorgiou, Chryssoula, 2017. "Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece," MPRA Paper 87916, University Library of Munich, Germany.
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    More about this item

    Keywords

    Hotel industry; Consumer decision-making process; Hotel selection;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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