IDEAS home Printed from https://ideas.repec.org/a/ehu/cuader/6994.html
   My bibliography  Save this article

La investigación comercial como instrumento básico para el conocimiento de las actitudes del electorado: un estudio empírico en la Universidad del País Vasco

Author

Listed:
  • Periáñez Cañadillas, Iñaki
  • Pando García, Julián

Abstract

[ES] Hoy en día, cualquier partido político debe utilizar el marketing para analizar su mercado y posicionarse en el mismo con una estrategia adecuada. Para ello, el papel de la investigación comercial resulta fundamental, dado que nos permite detectar las necesidades y deseos de los electores, pudiendo el partido adoptar decisiones tendentes a satisfacerlas.

Suggested Citation

  • Periáñez Cañadillas, Iñaki & Pando García, Julián, 2002. "La investigación comercial como instrumento básico para el conocimiento de las actitudes del electorado: un estudio empírico en la Universidad del País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    • Handle: RePEc:ehu:cuader:6994
    as

    Download full text from publisher

    File URL: https://addi.ehu.es/handle/10810/6994
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ehu:cuader:6994. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alcira Macías Redondo (email available below). General contact details of provider: https://edirc.repec.org/data/ieahues.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.