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Explorando oportunidades de crecimiento para las pymes turísticas en Bolivia: lecciones de 34 casos de estudio

Author

Listed:
  • Andrea Aramayo

    (ORBITA)

  • Jhanira Rodriguez

    (SDSN Bolivia)

Abstract

este documento proporciona un panorama general sobre la gestión empresarial de 34 pequeñas y medianas empresas (pymes) del sector turístico que participaron en los Servicios de Asesoramiento Empresarial a cargo de ORBITA en el presente año. Las áreas estratégicas tomadas en cuenta en los diagnósticos realizados a cada pyme se relacionan con perspectivas de negocio, digitalización, marketing-comercialización, medio ambiente, talento humano y finanzas. De esa manera, se han identificado las áreas que requieren mayor respaldo e inversión para la mejora en la gestión empresarial.

Suggested Citation

  • Andrea Aramayo & Jhanira Rodriguez, 2023. "Explorando oportunidades de crecimiento para las pymes turísticas en Bolivia: lecciones de 34 casos de estudio," Boletín de Inteligencia Turística - BIT 13-23, Universidad Privada Boliviana.
    • Handle: RePEc:iad:obitwp:2313
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    File URL: https://orbita.bo/bit/bit-13/
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    More about this item

    Keywords

    pymes turísticas; oportunidades; marketing; digitalización; medio ambiente; finanzas; talento humano; negocios; Bolivia;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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