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Changes in Terms of Buying Behavior Influenced by the Pandemic Period and the Economic Crisis

Author

Listed:
  • Mariana Jugănaru

    ("Ovidius" University of Constanta)

  • Iulia Maria Drăghici

    ("Ovidius" University of Constanta)

Abstract

Humanity has been facing the pandemic (triggered at the start of 2020) generated by the new coronavirus for about two years. In a short space of time, the entire economic and social activity has been disrupted. For a lot of areas/sectors, uncertainty, insecurity and chaos were becoming the normal framework for doing business. New needs and desires, some of them difficult to anticipate, were starting to emerge. Gradually, each individual would experience the consequences of the pandemic with a different intensity and in various aspects of his/her personal and professional lives. All these changes have led to the emergence of a new lifestyle, which has also brought about farreaching changes in terms of buying behavior. The objective of this paper is to analyze the results obtained by a real estate company which has capitalized on the changes in buying behavior in the new environment generated by the pandemic.

Suggested Citation

  • Mariana Jugănaru & Iulia Maria Drăghici, 2022. "Changes in Terms of Buying Behavior Influenced by the Pandemic Period and the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 614-621, Decembrie.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:614-621
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    More about this item

    Keywords

    consumer behavior change; pandemic; opportunities; real estate market;
    All these keywords.

    JEL classification:

    • R21 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Housing Demand
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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