IDEAS home Printed from https://ideas.repec.org/a/rai/joeems/jeems-2014-01-kolar.html
   My bibliography  Save this article

The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region

Author

Listed:
  • Kolar, Tomaž
  • Zabkar, Vesna

Abstract

This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer attitudes towards domestic and multinational products. The data for the analysis was derived from a representative sample of 7450 Slovene, Croatian, Serbian, and Bosnian consumers by means of a syndicated field survey (PGM-Valicon 2008). The results in general do not support the assumption that regions are homogeneous in terms of consumer attitudes. The key findings at the regional level indicate that attitudes towards domestic products are driven by a different set of predictors than are attitudes towards products of multinational companies (MNC).

Suggested Citation

  • Kolar, Tomaž & Zabkar, Vesna, 2014. "The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 19(1), pages 58-80.
    • Handle: RePEc:rai:joeems:jeems-2014-01-kolar
    as

    Download full text from publisher

    File URL: http://www.hampp-verlag.de/hampp_e-journals_JEMS.htm#114
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zabkar, Vesna & Arslanagic-Kalajdzic, Maja & Diamantopoulos, Adamantios & Florack, Arnd, 2017. "Brothers in blood, yet strangers to global brand purchase: A four-country study of the role of consumer personality," Journal of Business Research, Elsevier, vol. 80(C), pages 228-235.

    More about this item

    Keywords

    Consumer attitudes; Multinational companies; Product origin; Marketing strategies; Slovenia; Croatia; Serbia; Bosnia and Herzegovina;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P31 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rai:joeems:jeems-2014-01-kolar. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Rainer Hampp (email available below). General contact details of provider: http://www.hampp-verlag.de/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.