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Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic

In: A New Era of Consumer Behavior - In and Beyond the Pandemic

Author

Listed:
  • Krishna Moorthy
  • Te Nian Ci
  • Aufa Amalina Kamarudin
  • Normala S. Govindarajo
  • Loh Chun Ting

Abstract

The aim of this study is to assess the factors, perceived usefulness (PU), perceived ease of use (PEOU), subjective norms (SN), perceived risk (PR) and situational influences (SI)) that influence the consumers' behavioral intention to use online shopping during the Coronavirus time. This research has adopted the Technology Acceptance Model (TAM) as its theoretical base. This research is a quantitative research wherein data were collected through online questionnaire using convenience sampling method. A total of 203 valid samples were collected from Malaysian respondents from selected States. Then, single and multiple linear regression analysis were conducted to test the hypotheses. The results concluded that perceived usefulness, perceived ease of use and situational influences have significant influence on Malaysian consumers' behavioral intention to adopt online shopping during pandemic times. However, subjective norms and perceived risk have showed an insignificant relationship with consumers' behavioral intention. The findings have implications for Malaysian government and SME companies in Malaysia in promoting online business.

Suggested Citation

  • Krishna Moorthy & Te Nian Ci & Aufa Amalina Kamarudin & Normala S. Govindarajo & Loh Chun Ting, 2023. "Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
    • Handle: RePEc:ito:pchaps:264152
    DOI: 10.5772/intechopen.108049
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    More about this item

    Keywords

    online shopping; Covid-19; movement control order; technology acceptance model; Malaysia;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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