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Launching Organic Food Products on the Market. Case Study

Author

Listed:
  • Anton Theodor DIMITRIU

    (The Bucharest University of Economic Studies)

  • Raluca Andreea ION

    (The Bucharest University of Economic Studies)

  • Cristian George POPESCU

    (The University of Bucharest)

Abstract

The paper presents the marketing process of launching organic food products on the market, underpinning the revenues and expenses and, as such, the economic efficiency. The demand for organic food is increasing in the last years, people being interested in health. Thus, food choices are determined not only by price, but also by the overall value of the products and their entire benefits. The research answers the question whether is efficient to launch and sell organic food on the market and its objective is to estimate the economic efficiency of these processes. In pursuing this, a marketing program have been designed for an organic homemade cake. The findings show that launching and selling organic food on the market is profitable and this could inspire entrepreneurs for developing markets for other organic food.

Suggested Citation

  • Anton Theodor DIMITRIU & Raluca Andreea ION & Cristian George POPESCU, 2022. "Launching Organic Food Products on the Market. Case Study," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(2), pages 284-291, May.
    • Handle: RePEc:rom:rmcimn:v:23:y:2022:i:2:p:284-291
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    File URL: https://www.rmci.ase.ro/no23vol2/06.pdf
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    References listed on IDEAS

    as
    1. Raluca Andreea ION, 2012. "Analysis of Organic Farming Sector in Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(3), pages 449-455, July.
    2. Marian NASTASE & Mirela STOIAN & Raluca Andreea ION, 2011. "Developing the Management Competencies for Getting a Competitive Position in the Organic Food Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(5), pages 863-870, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    organic; food; marketing program; promotion.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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