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Modern model of integrated corporate communication

Author

Listed:
  • Milica Slijepčević
  • Milica Kostić
  • Ivana Radojević

Abstract

The main purpose of this paper is to present the modern model of integrated corporate communication. Beside this, the authors will describe the changes occurring in the corporate environment and importance of changing the model of corporate communication. This paper also discusses the importance of implementation of the suggested model, the use of new media and effects of these changes on corporations. The approach used in this paper is the literature review. The authors explore the importance of implementation of the suggested model and the new media in corporate communication, both internal and external, addressing all the stakeholders and communication contents. The paper recommends implementation of a modern model of integrated corporate communication as a response to constant development of the new media and generation changes taking place.

Suggested Citation

  • Milica Slijepčević & Milica Kostić & Ivana Radojević, 2018. "Modern model of integrated corporate communication," Journal of Innovative Business and Management, DOBA Faculty, vol. 10(1).
    • Handle: RePEc:dob:journl:v:10:y:2018:i:1:a:2
    DOI: 10.32015/JIMB/2018-10-1-2
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    More about this item

    Keywords

    integrated corporate communication; social media; millennials;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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