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Aspects of green marketing: a prospect for Bangladesh

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  • Mohajan, Haradhan

Abstract

This paper discusses the green marketing which incorporates a broad range of activities such as the product modification, changes to the production process, packaging changes, as well as modifying advertising of the environment friendly commodities. The green marketing of products of the company are presumed to be environmentally safe. The paper analyses whether the manufacturers are conscious about green products and eco-labeling, and also the difficulties in implementing green marketing. A guideline is given to the Bangladeshi manufacturers for producing green marketing products.

Suggested Citation

  • Mohajan, Haradhan, 2011. "Aspects of green marketing: a prospect for Bangladesh," MPRA Paper 50690, University Library of Munich, Germany, revised 23 Oct 2011.
    • Handle: RePEc:pra:mprapa:50690
    as

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    File URL: https://mpra.ub.uni-muenchen.de/50690/1/MPRA_paper_50690.pdf
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    References listed on IDEAS

    as
    1. Mohajan, Haradhan & Deb, Suman & Rozario, Steve, 2011. "Environmental accounting and the roles of economics," MPRA Paper 50687, University Library of Munich, Germany, revised 25 Aug 2011.
    2. Arrow, Kenneth J. & Dasgupta, Partha & Goulder, Lawrence H. & Mumford, Kevin J. & Oleson, Kirsten, 2012. "Sustainability and the measurement of wealth," Environment and Development Economics, Cambridge University Press, vol. 17(3), pages 317-353, June.
    3. Mohajan, Haradhan, 2011. "Greenhouse gas emissions increase global warming," MPRA Paper 50839, University Library of Munich, Germany, revised 18 Apr 2011.
    4. Arrow, Kenneth J. & Dasgupta, Partha & Goulder, Lawrence H. & Mumford, Kevin J. & Oleson, Kirsten, 2012. "Sustainability and the measurement of wealth," Environment and Development Economics, Cambridge University Press, vol. 17(3), pages 317-353, June.
    5. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Mohajan, Haradhan, 2011. "Green marketing is a sustainable marketing system in the twenty first century," MPRA Paper 50857, University Library of Munich, Germany, revised 16 Feb 2012.

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    More about this item

    Keywords

    Green marketing; Corporate Social Responsibility (CSR); sustainability.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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