Mutations In The Preferences Of Romanian Population For Foreign Brand Products
AbstractThe alteration of the Romanian consumer behavior, in an economic and social climate generated by the great convulsions of the transition to a functional market economy, but also by the opening of the national borders and by the intensification of Romaniaâ€™s efforts towards EU and world trade integration, led to a gradual reconsideration of its position towards the trademark. This is considered now an essential instrument for the identification of products, services and organizations and an important mean of quality guarantee for goods and of recognition of a firmâ€™s prestige and fame. The paper presented below aims to be a brief analysis on the mutations in the Romanian consumersâ€™ preferences for the commercial products made in EU, but also on the influence of the trademark and of the home country over the purchasing of these goods.
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Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management.
Volume (Year): 1 (2011)
Issue (Month): 2 (June)
Contact details of provider:
Web page: http://holisticmarketingmanagement.ro
consumer behavior; brand product; trademark; population categories;
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- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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