Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process
AbstractPrivate pension system companies do significant work to gain more customers. One part of the significant work is to uncover customers’ reasons for choosing other companies and to review the services they offer with the effect of competition. At this point, determining the order of importance of criteria that customers consider upon entrance to private pension system is important for companies. In this study, a survey was conducted to identify the variables and their importance levels that academics from Anadolu University Faculty of Science consider to be important upon entrance to private pension system, and was assessed with Analytic Hierarchy Process.
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Bibliographic InfoArticle provided by Anadolu University in its journal Anadolu University Journal of Social Sciences.
Volume (Year): 12 (2012)
Issue (Month): 3 (September)
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Web page: http://www.anadolu.edu.tr/akademik/birim/genelBilgi/205/3429/1
More information through EDIRC
Analytic Hierarcy Process; Marketing Research; Individual Retirement Account;
Find related papers by JEL classification:
- C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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