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Business cycle survey and B2B buying decision

Author

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  • Lucie Povolná

    (Tomas Bata University in Zlín)

Abstract

The objective of the paper is to determine the degree of agreement between the anticipated industrial demand and the subsequent development of the indicators of economy performance, considering the time period. The methodology of the research compares the balances of business cycle indicators, to the balances of real industry performance in the machining sector. The analyzed time period was 2003 ? 2017, and it was split into several parts on account of diverse economic development. It was proved that the reliability of the selected data varies in accordance with the development of economy. The results indicate that there is a dependency between the assessed variables; the more positive economic development, the more reliable the data. The research was realized in the Czech industry with the intention of providing a tool for another potential user ? so far, an underestimated one ? an industrial business. The results should serve as a tool for mitigation of the B2B market purchase decision uncertainty.

Suggested Citation

  • Lucie Povolná, 2018. "Business cycle survey and B2B buying decision," Proceedings of International Academic Conferences 7009949, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:7009949
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    File URL: https://iises.net/proceedings/42nd-international-academic-conference-rome/table-of-content/detail?cid=70&iid=040&rid=9949
    File Function: First version, 2018
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    More about this item

    Keywords

    business cycle indicator; B2B buying; economic forecast;
    All these keywords.

    JEL classification:

    • E32 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Business Fluctuations; Cycles
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure

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