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Maintaining and retaining user interest in selling applications for mobile gaming

Author

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  • Zdravka Koleva

Abstract

The methods and means utilised to maintain user interest in applications for mobile gaming are analysed. The stages that determine the length of use of a given application, the reasons for the user’s disappointment with it, and the decisions that need to be taken during app development in order to ensure its commercial success are examined. The topic of the opportunities and difficulties inherent to selling a product on the global market is also partially examined.

Suggested Citation

  • Zdravka Koleva, 2018. "Maintaining and retaining user interest in selling applications for mobile gaming," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 83-97.
    • Handle: RePEc:bas:econth:y:2018:i:6:p:83-97
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    More about this item

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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