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Quality And Performance In Academic Education From The Perspective Of Strategic Marketing

Author

Listed:
  • Emanuela Maria Avram PhD candidate in Marketing

    (The Management Marketing Faculty,Romanian-American University from Bucharest)

  • Cristina Neagoe PhD candidate in Marketing

    (The Management Marketing Faculty,Romanian-American University from Bucharest)

  • Remus Marian Avram PhD candidate in Economics

    (Academy of Economic Studies - Bucharest)

Abstract

Knowledge is a long-term process which consists in acquiring information throughout life. We live in an era of technologic dynamism, where information means power. The organizations which are strategically oriented towards the individual knowledge of their customers, of their needs, the large analysis of the market phenomena, of the ongoing transformations, as well as the intelligent use of innovating techniques will have the decisive competitive upper hand.

Suggested Citation

  • Emanuela Maria Avram PhD candidate in Marketing & Cristina Neagoe PhD candidate in Marketing & Remus Marian Avram PhD candidate in Economics, 2010. "Quality And Performance In Academic Education From The Perspective Of Strategic Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
    • Handle: RePEc:aio:aucsse:v:3:y:2010:i:12:p:359-370
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    File URL: http://feaa.ucv.ro/AUCSSE/0038v3-042.pdf
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    References listed on IDEAS

    as
    1. Constantin Bratianu & Nicolae Al. Pop, 2007. "Strategic university management and marketing)," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 9.-17, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    strategic marketing; student-oriented learning; performance; quality;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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