IDEAS home Printed from https://ideas.repec.org/a/amf/ijrtfa/v1y2012i1p57-66.html
   My bibliography  Save this article

Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta

Author

Listed:
  • Ana Florina Fecioru

    (University of Bucharest)

Abstract

The process of developing a brand identity represent the first step in promoting Danube Delta like a destination dedicated to responsible tourism activities. In this paper the creation of this brand protype represents the stage of a creative marketing exercise. Danube Delta is considered a marketable product: it has tangible and intangible attributes, and is offering a series of emotional and rational benefits to the tourists.

Suggested Citation

  • Ana Florina Fecioru, 2012. "Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 57-66, October.
    • Handle: RePEc:amf:ijrtfa:v:1:y:2012:i:1:p:57-66
    as

    Download full text from publisher

    File URL: http://repec.turismulresponsabil.ro/RePEc/amfarchive/2012-1/2012-1-1-57-66.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    biodiversity; brand; Danube Delta; identity; tourism;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics
    • P28 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - Natural Resources; Environment
    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
    • Q20 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - General
    • Q30 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:amf:ijrtfa:v:1:y:2012:i:1:p:57-66. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Raluca Eftimie (email available below). General contact details of provider: http://fundatia-amfiteatru.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.