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Distribution of Electronic Books - Models and Practices

Author

Listed:
  • Evgeniya Tonkova

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

Over the past decade there has been an increasing interest in the publishing and purchase of e-books. There are different factors that contribute to the growing interest in educational literature in digital format. Publishers are faced with the choice between alternatives of the form and content and distribution. The difference in profitability, speed and accessibility of the distribution channels suggests that there is a need to rethink the management solutions from the past decades and to invest in new distribution channels.

Suggested Citation

  • Evgeniya Tonkova, 2022. "Distribution of Electronic Books - Models and Practices," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(2), pages 13-20, August.
    • Handle: RePEc:vra:journl:v:11:y:2022:i:2:p:13-20
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    File URL: http://su-varna.org/journal/IJUSV-ESS/2022.11.2/13-20.pdf
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    More about this item

    Keywords

    distribution channels; e-books; educational literature;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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