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Crisis Influence over the Aviation Market Segment

Author

Listed:
  • Paunicã Mihai

    (The Bucharest University of Economic Studies Accounting and Management Informatics Systems)

  • Honu Monica-Veronica

    (The Bucharest University of Economic Studies Accounting and Management Informatics Systems)

Abstract

Today’s economy is based on technology and innovation. The muzzle velocity has the daring task of defining the required standards and the necessary business-effectiveness. And what better example than one of the relatively recent industries that has shown a positive development over the years, taking into consideration the impact on human life: aviation industry. The purpose of this paper is to analyse the economical influences of the recent crisis on the national aeronautical industry. Therefore we will follow the movement of 30 companies in this particular segment, chosen due to the impact it has on the economy. In order to assess the influence of the crisis, we took into consideration some basic indicators such as market segmentation index and other concentration indices. Following market dynamics we observe an unconventional behaviours that betrays a high degree of assimilation between international decline and the aviation market economy.

Suggested Citation

  • Paunicã Mihai & Honu Monica-Veronica, 2014. "Crisis Influence over the Aviation Market Segment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 566-571, May.
    • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:566-571
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    More about this item

    Keywords

    aviation industry; market segmentation; crisis.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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