IDEAS home Printed from https://ideas.repec.org/a/ris/utmsje/0210.html
   My bibliography  Save this article

Promotional Activities For The Purpose Of Improving The Offer Of Travel Agencies In Primorje-Gorski Kotar County–Croatia

Author

Listed:
  • Lasinger Siladjev, Jasna

    (University of Rijeka, Faculty of Tourism and Hospitality Management Opatija, Croatia)

Abstract

The purpose of this paper is to stress the importance of promotional activities in advancing offers of travel agencies and their overall business profitability. More specifically, the paper examines elements of the promotional mix used by travel agencies when communicating with their customers; it is divided into six parts which delineate the characteristics of travel agencies on the tourism market, the specifics of marketing communication on the tourism market, promotional activities of travel agencies, and promotional activities of travel agencies in Primorje-Gorski Kotar County, based on previously conducted empirical research. On the turbulent tourism market, it is common that tourist demand changes from day to day; therefore, it is important to monitor these changes to create products according to new tourist needs. After creating a product, it is crucial to select that element of the promotional mix that will present the new product on the tourism market in the best possible way so that it attracts the highly coveted-tourists. To research this issue, surveys of employees in marketing departments of travel agencies were conducted which, along with other research methods, produced the final and significant results.

Suggested Citation

  • Lasinger Siladjev, Jasna, 2017. "Promotional Activities For The Purpose Of Improving The Offer Of Travel Agencies In Primorje-Gorski Kotar County–Croatia," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 8(2), pages 195-208.
    • Handle: RePEc:ris:utmsje:0210
    as

    Download full text from publisher

    File URL: http://utmsjoe.mk/files/Vol.%208%20No.%202/UTMSJOE-2017-0802-13-Lasinger%20Siladjev.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    promotion; communication; demand; product; marketplace;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:utmsje:0210. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Assistant Professor. Dejan Nakovski, PhD (email available below). General contact details of provider: https://edirc.repec.org/data/feutmmk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.