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Building Patient Loyalty Using Online Tools

Author

Listed:
  • Popa Adela Laura
  • Vladoi Anca Daniela

Abstract

The aim of the paper is to present the online tools used by private healthcare organizations in order to generate patient loyalty. The research emphases a comparative analyze between the Romanian and other European countries private healthcare organizations referring to online tools used by these organizations on their websites to generate patient loyalty.

Suggested Citation

  • Popa Adela Laura & Vladoi Anca Daniela, 2010. "Building Patient Loyalty Using Online Tools," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 766-771, July.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:766-771
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n1/121.pdf
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    More about this item

    Keywords

    healthcare marketing; patient loyalty; online tools; relationship marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets

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