Bien que le Chili ne represente que 6 % du marche latino-americain du logiciel, evalue a sept milliards de dollars CA, le rythme de croissance moyen de son chiffre d'affaires a ete de 37 % par an depuis 1993. Les firmes chiliennes sont surtout presentes dans des segemnts tres specialises lies a l'entreprise. Cette etude traite de trois segments offrant le plus de possibilites aux firmes canadiennes, a savoir les logiciels educatifs, de divertissement et multimedias, la distibution alimentaire ainsi que le secteur financier.
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Publisher Info
Paper provided by Ecole des Hautes Etudes Commerciales de Montreal- in its series Papers with number
g97-13.
Length: 36 pages Date of creation: 1997 Date of revision: Handle: RePEc:fth:etcomo:g97-13
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