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Measurement Of Perceived Quality Spectator Sports Events: Proposed Methodology, Medicion De La Calidad Percibida De Los Espectadores En Los Eventos Deportivos: Propuesta Metodologica

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  • Ana Milena Alvarez Cano

Abstract

This study develops a model to measure perceived service quality in sporting events. Even though there are models to measure perceived quality, none are designed specifically for sporting events. We use the Delphi method, Alpha Cronbach, Spearman–Brown prediction formula, and ANOVA to develop and test the model. The methodology was developed in three phases. In the first phase, a preliminary list of variables is elaborated by literature review, validated theoretical models and interviews with experts. In the second phase, the content of the instrument is validated using the Delphi method and descriptive statistics; and the third phase, the internal consistency reliability is calculated. As a result, an 18-item instrument is proposed to evaluate perceived quality of sporting events.

Suggested Citation

  • Ana Milena Alvarez Cano, 2015. "Measurement Of Perceived Quality Spectator Sports Events: Proposed Methodology, Medicion De La Calidad Percibida De Los Espectadores En Los Eventos Deportivos: Propuesta Metodologica," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(7), pages 13-27.
    • Handle: RePEc:ibf:riafin:v:8:y:2015:i:7:p:13-27
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    More about this item

    Keywords

    Delphi Method; Perceived Quality; Reliability; Validation;
    All these keywords.

    JEL classification:

    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • C39 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Other
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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