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Foreign Trade In The Context Of Globalization

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  • STIOCA, Ivona
  • DUMITRU, Nicoleta Rossela
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    Abstract

    The meaning of globalization can be characterized in terms of three essential features: universal character, economic and social implications things generated also by the intensity of the event. According to experts, globalization is analyzed as the competitive advantage that can be earned by a company by expanding its global business, given that the activity meets the criteria of efficiency. Beyond the action of factors such as free movement of labor and goods as the main criteria that multinational companies are considering them in the expansion of global business, globalization is seen as a continuous process, characterized by the development of foreign investment, enhancing export activities and the development of international strategic alliances in order to extend business activities into new markets.

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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/4/8.pdf
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    Bibliographic Info

    Article provided by Holistic Marketing Management in its journal Holistic Marketing Management.

    Volume (Year): 1 (2011)
    Issue (Month): 4 (December)
    Pages: 48-55

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    Handle: RePEc:hmm:journl:v:1:y:2011:i:4:p:48-55

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    Web page: http://holisticmarketingmanagement.ro

    Related research

    Keywords: globalization; competitive advantage; communication; global marketing; international market.;

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