The Role of Embeddedness in Marketing Channel Relationships

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The Role of Embeddedness in Marketing Channel Relationships

Author Info

Enrique Bigne (Universitat de Valencia, Spain)
Andreu Blesa (Universitat Jaume I, Castellon, Spain)
Maria Ripolles (Universitat Jaume I, Castellon, Spain)

Abstract

Drawing on research into social networks, the authors propose that the dimensions of competency embeddedness can be considered as an antecedent of both the distributors’ competitive performance and its effects on the relationship between distributors and manufacturers. In addition, satisfaction, as a general evaluation of all the variables involved in the relationship, could be influenced. This study sets out to analyse whether or not the effects of competency embeddedness on the satisfaction with the relationship are positive or negative, and whether they are direct or indirect.

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Article provided by Faculty of Economics and Business, University of Zagreb in its journal Zagreb International Review of Economics and Business.

Volume (Year): 5 (2002)
Issue (Month): Special Conference Issue (December)
Pages: 5-20
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Handle: RePEc:zag:zirebs:v:5:y:2002:i:sci:p:5-20

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Find related papers by JEL classification:
L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

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