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Comparing Organic Urban Consumers in Developing and Developed Countries: First Results in Brazil and France

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  • Sirieix, L.
  • Santiago de Abreu, L.
  • Aico Watanabe, M.
  • Kledal, P.R.

Abstract

Despite numerous studies reporting on sustainable consumption or organic consumer profiles, there is a gap in thorough understanding of organic consumers in different places, since most of studies only investigate organic consumption in most developed countries. The goal of this paper is thus to compare French and Brazilian organic consumers, so as to know if people think and behave differently or similarly in different places. Individual interviews were conducted in each country, with consumers in organic producers market in Brazil, and consumers who buy organic products from farmers markets or local organic food network in France. Products were selected to cover examples of different choice situations such as imported organic products that compete with comparable products of local origin, or organic local products in supermarkets that compete with similar products from other distribution outlets. Results show common consumer concerns such as quality or personal and family health, and common preference for local and organic products but for different reasons. However, results also shed light on different patterns related to environmental concerns or commitment to supporting small or local farmers. The impacts of the findings of this study relate to a diversity of topics such as social mobilization for sustainable agriculture, local organic food networks and environmental concerns. ...French Abstract : De nombreuses recherches portent sur la consommation durable et le profil des consommateurs de produits biologiques, mais ces recherches portent sur la consommation dans les pays développés, et ne permettent pas de savoir s'il existe des différences de consommation entre pays développés et pays en développement. Le but de cet article est de comparer le comportement de consommateurs de produits biologiques en France et au Brésil, sur la base d'entretiens individuels permettant de comparer plusieurs situations de choix : produits biologiques importés en concurrence avec des produits locaux comparables, produits biologiques locaux disponibles en supermarché ou d'en d'autres circuits de distribution,... Les résultats mettent en évidence des attentes communes, comme la qualité ou la santé, et des préférences partagées pour les produits biologiques et locaux, mais pour des raisons différentes dans les deux échantillons. Les résultats montrent également que l'importance accordée aux préoccupations environnementales et au soutien aux petits producteurs locaux n'est pas la même dans les deux échantillons. Cette recherche conduit à des pistes de réflexion portant sur la mobilisation des consommateurs pour la consommation durable, les réseaux de production et consommation de produits biologiques et les préoccupations environnementales des consommateurs.

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Bibliographic Info

Paper provided by UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, IRD - Montpellier, France in its series Working Papers MOISA with number 200704.

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Date of creation: 2007
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Handle: RePEc:umr:wpaper:200704

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Keywords: ORGANIC FOOD; LOCAL FOOD; SUSTAINABLE CONSUMPTION; QUALITATIVE STUDY;

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  1. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio Berdegué, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1140-1146.
  2. Raynolds, Laura T., 2004. "The Globalization of Organic Agro-Food Networks," World Development, Elsevier, vol. 32(5), pages 725-743, May.
  3. I. Vermeir & W. Verbeke, 2004. "Sustainable Food Consumption: Exploring The Consumer Attitude – Behaviour Gap," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/268, Ghent University, Faculty of Economics and Business Administration.
  4. Vernon Henderson & Duncan Black, 1999. "Spatial Evolution of Population and Industry in the United States," American Economic Review, American Economic Association, vol. 89(2), pages 321-327, May.
  5. Thogersen, John & Olander, Folke, 2002. "Human values and the emergence of a sustainable consumption pattern: A panel study," Journal of Economic Psychology, Elsevier, vol. 23(5), pages 605-630, October.
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