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Assessing Competitiveness In Agribusinesses. The Case Of Holiv Ecoplant

Author

Listed:
  • HORATIU OLIVIU BUZGAU

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

  • SMARANDA ADINA COSMA

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

The strategic position of the agriculture is the result of ensuring the necessary food, health, life. Agribusiness is refereeing to the mutuality between water, air, land, subsoil resources, and more and more efficient technologies. The increasing demands for agricultural products require firm’s competitiveness. The perpetual change of the environment determines agribusinesses to identify and focus on their competitive advantages. This topic becomes an important research area in business strategy. The paper analyses the particularities of the agribusiness ecosystem. The principal purpose of the research is to identify the competitiveness vectors for Romanian agribusiness firms and to determine firm level competitive advantages. An exploratory research was performed using secondary data analysis for marketing macro environment analysis and the case study method to formulate strategies and tactics for improving competitiveness and performance of agribusiness firms. The case of Agrind SA and Holiv Ecoplant is considered, and the competitiveness polygon is developed as an instrument to formulate positioning strategy.

Suggested Citation

  • Horatiu Oliviu Buzgau & Smaranda Adina Cosma, 2021. "Assessing Competitiveness In Agribusinesses. The Case Of Holiv Ecoplant," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2021_2_5_buzgau
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    File URL: https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_2_2021.pdf
    File Function: Revised version, 2021
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    More about this item

    Keywords

    agribusiness; competitiveness; competitiveness polygon;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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