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An Assessment Of Visitor Satisfaction With Nature-Based Tourism Attractions

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  • Perunjodi Naidoo
  • Prabha Ramseook-Munhurrun
  • Premita Seegoolam

Abstract

Nature-based tourism is an important component of the tourism industry and has experienced significant growth during recent years. Nature-based tourism attractions (NBTA) can provide substantial economic gains to both host communities and tourism businesses. To sustain the growth of NBTA and maintain its associated benefits, it is important to ensure that the visitors are satisfied with the experiences provided. Despite the importance of delivering visitor satisfaction for NBTA, there is scant literature available on visitor satisfaction with NBTA. The aims of this study is to identify the factors that influence visitor satisfaction with NBTA. The study also analyzes the relationship between NBTA, overall satisfaction and visitor loyalty. Visitor satisfaction was measured using a questionnaire which adopted the perceive-performance theory. The study area for this study was seven NBTA where convenience sampling was used for the selection of the attractions. Data was collected from the on-site survey method with a sample size of 600 NBTA visitors. Statistical analyses were used and hypotheses were tested. Based upon the results of this study, recommendations were made.

Suggested Citation

  • Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Premita Seegoolam, 2011. "An Assessment Of Visitor Satisfaction With Nature-Based Tourism Attractions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(1), pages 87-98.
    • Handle: RePEc:ibf:ijmmre:v:4:y:2011:i:1:p:87-98
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    References listed on IDEAS

    as
    1. Oliver, Richard L, 1993. "Cognitive, Affective, and Attribute BAses of the Satisfaction Response," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 418-430, December.
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    Cited by:

    1. Bashar Aref Mohammad Al - Haj Mohammad, 2014. "Examining Tourist’s Satisfaction, Loyalty and Intention to Revisit," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(6), pages 260-273.
    2. Milan Ćulić & Miroslav D. Vujičić & Časlav Kalinić & Milosav Dunjić & Uglješa Stankov & Sanja Kovačić & Đorđije A. Vasiljević & Željko Anđelković, 2021. "Rookie Tourism Destinations—The Effects of Attractiveness Factors on Destination Image and Revisit Intention with the Satisfaction Mediation Effect," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    3. Ranea Mohammed Qaddhat & Hanaa Abedlkader Fayed & Ghada Mohamed Wafik, 2021. "Evaluation of Visitor Management and its Impact on Visitor Experience and Satisfaction at Archaeological Sites in Jordan (Case Study: Jerash)," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 10, January.

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    More about this item

    Keywords

    Customer loyalty; Customer satisfaction; Mauritius; Nature-based tourism attractions; Willingness to recommend;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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