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Le rôle des facteurs situationnels dans l'explication des réactions affectives du consommateur à l'intérieur d'un point de vente. / The Role of Situational Factors in the Understanding of Consumer Affective Responses in a Sales Outlet

Author

Listed:
  • LEMOINE, Jean-François

    (LATEC-CREGO - CNRS - IAE - Université de Bourgogne)

  • PLICHON, Véronique

    (CERMAT - Université de Tours)

Abstract

L'objectif de cette recherche est de présenter les facteurs situationnels comme des variables susceptibles de rendre compte de l'affect du consommateur dans un point de vente. A partir d'une étude menée auprès de 646 clients de la Fnac, nous montrons que les cinq composantes contextuelles définies par Belk sont à l'origine de réponses affectives spécifiques. The purpose of this article is to present situational factors as variables which are able to explain consumer affective responses in a sales outlet. Starting from an empirical study concerning Fnac's customers, the authors show that Belk's situational dimensions are related to specific consumer affective reactions.

Suggested Citation

  • LEMOINE, Jean-François & PLICHON, Véronique, 2000. "Le rôle des facteurs situationnels dans l'explication des réactions affectives du consommateur à l'intérieur d'un point de vente. / The Role of Situational Factors in the Understanding of Consumer Aff," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2000-04, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
  • Handle: RePEc:lat:gstion:2000-04
    as

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    References listed on IDEAS

    as
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