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ASP effects in the small-sized enterprise: the case of the Bizmeka service from Korea Telecom

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  • Hwanyoung Kim
  • Sunran Jeon
  • Jongheon Kim

Abstract

An application service provider (ASP) is a business model providing information technology (IT)-enabled solutions to customers over the Internet. Utilizing an ASP model, small and medium-sized enterprises (SMEs) can acquire affordable IT solutions. Korea Telecom (KT), a leading IT company in Korea, provides an ASP service called Bizmeka to SMEs. In this study, we identify factors influencing the perceived benefits of Bizmeka usage. We also examine the relationship between the perceived benefits of Bizmeka usage and customer satisfaction. Based on the results of our survey, we found the following factors to be important in determining customer satisfaction with ASPs: cost and time impact, maintenance impact, and security risks. Copyright Springer-Verlag 2008

Suggested Citation

  • Hwanyoung Kim & Sunran Jeon & Jongheon Kim, 2008. "ASP effects in the small-sized enterprise: the case of the Bizmeka service from Korea Telecom," Service Business, Springer;Pan-Pacific Business Association, vol. 2(4), pages 287-301, November.
    • Handle: RePEc:spr:svcbiz:v:2:y:2008:i:4:p:287-301
    DOI: 10.1007/s11628-008-0044-4
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    References listed on IDEAS

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    1. Oliver, Richard L & DeSarbo, Wayne S, 1988. "Response Determinants in Satisfaction Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 495-507, March.
    2. Oliver, Richard L, 1993. "Cognitive, Affective, and Attribute BAses of the Satisfaction Response," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 418-430, December.
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    Cited by:

    1. Piyush Kumar & Mayukh Dass & Omer Topaloglu, 2011. "Exploring satisfaction in business-to-business services: a path-analytic approach," Service Business, Springer;Pan-Pacific Business Association, vol. 5(1), pages 13-27, March.
    2. Suchismita Satapathy & Saroj Patel & Amitabha Biswas & Pravudatta Mishra, 2012. "Interpretive structural modeling for E-electricity utility service," Service Business, Springer;Pan-Pacific Business Association, vol. 6(3), pages 349-367, September.

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