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Measuring The Level Of Tourist Satisfaction. Case Study Brasov County

Author

Listed:
  • Gabriel Brătucu

    (Transilvania University of Braşov)

  • Ioana Bianca Chițu

    (Transilvania University of Braşov)

  • Mădălina Ștefan

    (Transilvania University of Braşov)

Abstract

This study is based on one of European Tourism Indicators System (ETIS) questionnaire, proposed by European Commission in 2013, and has as main objectives to measuring the satisfaction level of the Romanian and foreign tourists arrived in Brașov. In order to achieve the above mentioned objective, a market survey was carried out on a sample of 1,119 visitors to Brașov County, in 2016. The results can be used by businesses and the local managing authorities in establishing the strategies for the sustainable development of tourism in the region.

Suggested Citation

  • Gabriel Brătucu & Ioana Bianca Chițu & Mădălina Ștefan, 2017. "Measuring The Level Of Tourist Satisfaction. Case Study Brasov County," Journal of Smart Economic Growth, , vol. 2(2), pages 35-45, May.
    • Handle: RePEc:seg:012016:v:2:y:2017:i:2:p:35-45
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    References listed on IDEAS

    as
    1. Federica Buffa, 2015. "Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies," Sustainability, MDPI, vol. 7(10), pages 1-21, October.
    2. Sofiah Abd. Rahman & Normala Daud, 2011. "An analysis of tourists' attitudes towards sustainable tourism: application to Malaysia," International Journal of Sustainable Development, Inderscience Enterprises Ltd, vol. 14(3/4), pages 206-224.
    3. Andreea Zamfir & Razvan-Andrei Corbos, 2015. "Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination," Sustainability, MDPI, vol. 7(9), pages 1-14, September.
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    More about this item

    Keywords

    European Tourism Indicator System; quantitative research; tourist satisfaction;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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